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A3 Building – Iconic Dynamic Facade Lighting
The A3 Building (Agrawal Stores, BCM City, Navlakha, Indore) is one of the most iconic architectural landmarks in the region, designed with a striking diagrid shell structure by Natu Architects. To elevate its architectural beauty, Empressio Lightings executed a state-of-the-art DMX-controlled facade lighting system that transforms the building into a visual spectacle after dark. Facade lighting plays a critical role in defining architectural identity, and for A3, the design highlights both its geometry and prominence as a retail landmark.
With dynamic RGB effects, programmable sequences, and pixel-addressable lighting, the facade not only enhances visibility but also adds an artistic layer of drama, shadows, and vibrancy. The lighting design blends corporate elegance with festive adaptability, enabling the building to shine in brand colors during regular days and transform into multi-color displays during special events. This project has established A3 as a benchmark in modern facade lighting design in Indore.
Client Need
The client’s vision for A3 Agrawal Stores was clear—they wanted a facade lighting system that would:
1. Highlight Architectural Features
- Accentuate the diagrid shell structure of the building.
2. Create a Landmark Identity
- Establish A3 as a recognizable icon in Navlakha.
3. Dynamic & Festive Lighting Options
- Enable programmable RGB color-changing effects for events and festivals.
4. Energy-Efficient & Durable Design
- Ensure the lighting system is long-lasting, efficient, and low-maintenance.
Our Approach
Our approach to the A3 Building facade lighting project was to create a design that seamlessly blends architecture with technology:
1. Understanding the Structure
- Studied the diagrid geometry to design precise light placement.
2. Dynamic Programming
- Used Madrix software for animations and synchronized lighting effects.
3. Flexible Lighting Experience
- Planned both static corporate looks and dynamic festive modes.
4. Client-Centric Solution
- Delivered a system that is scalable, durable, and easy to control via online DMX controllers.
Lighting Technology Used
1. Professional LED Lighting
- High-performance, energy-efficient RGB/RGBW LED solutions for facade illumination.
2. SMART PXL Dot Lights
- Individually-addressable RGB pixel nodes with 16-bit resolution.
- IP67-rated, waterproof, and durable for all weather conditions.
- Flexible design with diffuser options and custom spacing for unique facade patterns.
3. Madrix Software & Online Controller
- Centralized system to program, sync, and control lighting animations.
- Enables preset modes (corporate white, festive multicolor, tricolor for Independence Day, etc.).
This advanced integration makes A3 Building a landmark of facade lighting innovation in Indore.
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